Faces, facets, and fanpages

I was just talking to someone who blogs about markets, under a pen name, and how his article got linked to by a big name writer in that area. But since he writes under a pseudonym, will anyone ever really attribute that article to him? How do we prove we are our pen name? Do we need to? What's the benefit and drawback to being anonymous online?

I was trying to find an article about this very topic on Penelope Trunk's blog (I'm still looking and that's a post for later--WAIT, here it is) but came across this blog post of hers about social media identity instead:

Because mashing our social media together for the purpose of marketing one feed to another dilutes the value of social media. If you express yourself in the same way on a blog and on Twitter, then you don't need both.

Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways.

(Emphasis mine). I cannot agree with this point more. I used to always complain with my friends would write a LJ entry and then post the exact same thing on their MySpace. They'd get mad and say they could do what they want, but they were missing the point. Why would you just repost the exact same thing, when you have 2 audiences with the potential to write twice as much? I'm just going to stop reading one site or the other if you post the exact same stuff. This is why I will not follow any Twitterers that simply post links to a blog, or add a company on Facebook that just says the same stuff I can find on their homepage.

move over, rover

BizSense is the new SMCRVA? Especially now that SMC doesn't have open bar anymore. Start-ups like these start with a roar and lots of millennial attention, and then seem to putter out. Let's see how this one fares. I'll probably attend. I like news. And booze. And Ross Catrow. And Style Weekly